![]() One thing that game developers got right is that they always indicate how much you have to wait - either via a loading icon, percentages, or a straight-up timer. As a result, your brand image will take some damage in their eyes. If you don’t entertain customers in a queue, they will think they’ve spent more time in line than they actually have. If we’re bored and unenthused, our perception of time passage tends to be slowed down. There’s actual wait time, and then there’s perceived wait time. On the other hand, entertainment behemoths like Disney have realized a long time ago that enjoyable queues aren’t considered queues in a visitor’s mind. ![]() Gamification of waiting experiences is something that businesses have only now begun to take advantage of. (Kind of like a dentist having a few magazines lying around, except less boring and without the prospect of having your teeth removed.)Įven the loading icon is something game developers pay attention to, often making its animations bright and over-the-top. If a game has to resort to loading times between levels, it would show you a bit of lore, concept art, or tips to help you bid your time and get more immersed in the gameplay. That’s why game developers are working hard to distract players, in any way possible, and make queues feel shorter.įor example, in games like Overwatch, you can play other game modes while waiting for the system to match you with people. ![]() Not being able to do anything but wait is no fun. As video game developers use state-of-the-art tools to shave down the loading time, so should you. Use a virtual queue management system, if you don’t already. Customers grow less and less forgiving of long queues. The lesson to learn:ĭo everything in your power to reduce the actual wait times. Even video games with vast areas aim to never bore the players with waiting for the fun to continue. ![]() Nowadays, seamless loading between levels is something to be expected. Video games are by design supposed to be an immersive experience, and anything that breaks this immersion even a bit is a huge downer. Players may have been more forgiving in the olden days, but as time went on, loading became more and more of a problem. This stems from slower operational speeds of early-generation computers. Back in the day, two separate levels or even screens would have ample loading times to ensure all the objects and effects would be ready. One of the more pronounced is loading times. There are all sorts of wait times when it comes to video games. If you’ve ever tried to play competitive multiplayer games, you know the restlessness that comes with having to wait for a new round to start.īut it’s not only about queues when matchmaking with your friends. Let’s talk about the four main lessons the retail industry can learn from video games. So maybe it’s time to take a few pages from the game developers’ book? Waiting isn’t unique to just shops and banks, but video game developers have, over the years, amassed incredible knowledge as to how to deal with queues.Ī seamless experience with barely noticeable queues is something that both gamers and shoppers want. It’s a billion-dollar industry that’s rife with innovations, cutting-edge technology, and forward-thinking, consumer-oriented people.Īll of the things that retail still struggles with.Įven in the more basic things - ones that retail should’ve solved generations ago - video games are head and shoulder above other industries. What Retail Can Learn About Queuing From Video Games ![]()
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